Privacy Policy

Last Updated: January 2026

At Orniture (operated by Online Smarty Ltd), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website at www.orniture.com or make a purchase.

1. Information We Collect

1.1 Information You Provide

When you make a purchase or create an account, we collect:

• Contact Information: Name, email address, phone number, shipping address, billing address
• Payment Information: Credit card details, payment method (processed securely through our payment processor)
• Order Information: Purchase history, product preferences, order details
• Communication: Messages you send us, customer service interactions, reviews

1.2 Information Collected Automatically

When you visit our website, we automatically collect:

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages visited, time spent on site, links clicked, search terms
• Location Data: Approximate location based on IP address
• Cookies: See our Cookies section below

2. How We Use Your Information

We use your information to:

• Process Orders: Fulfill purchases, process payments, arrange shipping, send order confirmations
• Customer Service: Respond to inquiries, resolve issues, provide support
• Improve Our Services: Analyze usage patterns, optimize website performance, enhance user experience
• Marketing: Send promotional emails, newsletters, product recommendations (with your consent)
• Prevent Fraud: Detect and prevent fraudulent transactions, protect against abuse
• Legal Compliance: Comply with legal obligations, respond to legal requests

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your data based on:

• Contract Performance: Processing your orders and providing services you've requested
• Consent: Marketing communications, non-essential cookies (you can withdraw consent anytime)
• Legitimate Interests: Fraud prevention, website analytics, improving services
• Legal Obligation: Tax compliance, responding to legal requests

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

4.1 Service Providers

• Payment Processors: To process credit card transactions securely
• Shipping Carriers: To deliver your orders (e.g., DHL, FedEx, local couriers)
• Email Service Providers: To send order confirmations and marketing emails
• Analytics Services: Google Analytics, to understand website usage
• Hosting Services: Shopify, to host our website

4.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to:

• Comply with legal processes
• Enforce our Terms of Service
• Protect our rights, property, or safety
• Prevent fraud or illegal activities

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience. Cookies are small files stored on your device that help us:

5.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality (e.g., shopping cart, checkout)
• Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics)
• Marketing Cookies: Track your activity to show relevant ads (with your consent)
• Preference Cookies: Remember your settings and preferences

5.2 Managing Cookies

You can control cookies through your browser settings. However, disabling essential cookies may affect website functionality. Most browsers allow you to:

• View cookies stored on your device
• Block third-party cookies
• Delete cookies
• Block all cookies (not recommended)

6. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

• SSL Encryption: All data transmitted through our website is encrypted
• Secure Payment Processing: Payment details are processed by PCI-compliant providers
• Access Controls: Limited employee access to personal data
• Regular Security Audits: We regularly review and update our security practices

7. Data Retention

We retain your personal data for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal obligations (e.g., tax records for 7 years)
• Resolve disputes and enforce our agreements
• Maintain backups for disaster recovery (deleted within 90 days)

After the retention period, we securely delete or anonymize your data.

8. Your Rights

Depending on your location, you may have the following rights:

8.1 GDPR Rights (EEA Residents)

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restriction: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for marketing or non-essential cookies

8.2 CCPA Rights (California Residents)

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of sale of personal information (we do not sell data)
• Right to non-discrimination for exercising your rights

8.3 How to Exercise Your Rights

To exercise any of these rights, contact us at info@orniture.com. We will respond within 30 days. We may ask you to verify your identity before fulfilling your request.

9. International Data Transfers

Our business is based in the UK, but we work with service providers located worldwide (including USA, Spain, Germany, China). Your data may be transferred to and processed in countries outside your residence.

When transferring data from the EEA, we ensure adequate protection through:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions for certain countries
• Binding Corporate Rules where applicable

10. Marketing Communications

With your consent, we may send you:

• Promotional emails about new products, sales, and special offers
• Newsletters and updates about our company
• Personalized product recommendations

You can unsubscribe at any time by clicking the "unsubscribe" link in any email or by contacting us at info@orniture.com. Note: You'll still receive transactional emails (order confirmations, shipping updates) even if you unsubscribe from marketing.

11. Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at info@orniture.com and we will delete it.

12. Third-Party Links

Our website may contain links to third-party websites (social media, payment processors, etc.). We are not responsible for their privacy practices. We recommend reviewing the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you by email (if you have an account)
• Post a prominent notice on our website

Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

14. Data Protection Officer & Supervisory Authority

For data protection inquiries, you can contact us at info@orniture.com.

If you are in the EEA and believe we have not addressed your concerns adequately, you have the right to lodge a complaint with your local data protection authority or the UK Information Commissioner's Office (ICO).

Questions About Privacy?

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: info@orniture.com
Phone: +44 7360 504476

Online Smarty Ltd | Trading as Orniture
www.orniture.com